Over the decades, India has witnessed a rapid societal behaviour change among people who have changed their food habit, living style, spending habit and choice of dresses etc. Societal behaviour change has adversely affected health, happiness, enthusiasm, creativity and income level and above all the diversity of economic activities.The Britishers introduced tea in India in the early 19th century. Thousands of hectares of forest, hills and agriculture land with a variety of crops were converted into tea gardens in North East India. The British in order to change people’s habit distributed tea freely among people with half paise incentive. Later, tea had replaced hundreds of nutritious drinks and juices made from fruits, tree leaves, roots and stems. The herbal Nannari Sherbet, Chaach, Panakam, Ragi Ganji, Vasantha Neer and Jigarthanda of south India, the Alte ki Raab and Makki ki Raab of Rajasthan, Bela Pana of Odisha, Solkadhi of Konkan region, Buransh of Uttarakhand, Neera of Gujarat and Maharasthra were taken by people regularly. Kashmiri people used to make kahwah from green tea leaves, cinnamon bark, cardamom pods, saffron strands, rose petals, almonds, walnuts and honey. Many of those syrups are no longer prepared in Indian households due to lack of awareness among people about their health benefits. Media, conscious citizens, celebrities and NGOs can popularize Indian drinks.India was the mother of fashion design. Fashion designers take a clue from the sculptures on the ancient temple walls and reintroduce those designs in the world of fashion. Indian folk cultures, weaving traditions and tribal jewellery have a strong influence on the world of fashion designs. In 1700 AD, the Indian fabric was so popular in England that King William III of England prohibited the entry of Indian clothes in England and imposed a fine of 200 pounds on those who wore Indian silk and calico. It is a pity that societal behaviour change let Indians buy their own fabrics in international brand names.Keralites build Halkett’s (traditional houses) with tick wood, wood from Jackfruit tree, clay tiles, coconut and palm leaves. The houses were built with ancient architectural skill allowing free passage of air and light. The conical roof was believed to absorb solar energy. Societal behaviour change for the nuclear family, migration of native Keralites, deforestation and lack of awareness has let disappear many of those houses. The dome-shaped exotic ma pati that (tribal hut) made with bamboo, wood, dry grass and paddy hay by the tribal of Andaman Nicobar islands are not only weather-resistant but earthquake-proof. Perfectly synchronised with nature those houses are now the favourite haunt of international tourists. Villagers of Telangana build environment-friendly houses with thick walls, roofs made up of neem wood, clay, neem leaf paste and clay tiles. Those houses were comfortable in summer and winter, easily repairable and create employment for local tile makers, masons and carpenters. There is a wide range of beautiful bamboo houses made by people in northeast India. Those exotic and climate-friendly traditional houses are giving way to ugly concrete structures. There is a need for authentic documentation of the indigenous housing technologies.As per the survey, India can generate five million sustainable employment if it meets 10% of the global demand of the lifestyle products made by artisans. The estimated size of global lifestyle products is around $ 30 billion. Many of the artisan products still survive in remote villages. The Gond tribe of Adilabad used to make exotic dhokra craft from brass metal. Once they made utility cum decorative items with high-value addition. Adilabad dhokra craft got GI tag but the number of artisans has reduced by 80% due to societal behaviour change for cheaper plastic products. Corrupt practices in the marketing chain have deprived the artisans of their income margin. The tribal is no longer making the complex and delicate designs due to low remuneration. Over the decades, the majority of Indians have lost their aesthetic sense to recognize art objects. The government can appoint senior artisans as teachers and rope in celebrities to popularize bio-degradable utility items.Mass production of lifestyle products can protect skill and livelihood, check the migration and prevent cities from turning into slums. Slum pockets have grown rapidly in all Indian cities due to societal behaviour change among people to lead urban life and give up physical work in the natural sector. Loan waivers, distribution of free food and wage for no work has changed the societal behaviour to become idle.India is number one in having the world’s largest a number of diabetes patients, people with organ failure, anaemic women and children suffering from malnutrition. Societal behaviour change for a sedentary life and children’s loss of interest in sports due to study pressure add to sufferings. Off course there is positive behaviour change for practising yoga. Recently, US court ruled that yoga taught in a California school was devoid of any religious, mystical or spiritual trappings and did not violate students’ right to religious freedom. Bringing lifestyle change is difficult. But an effort to reverse it is no less heroic.