Big win for central Australian tourism at Export Awards

first_imgA new entrant into international tourism in central Australia has scoredgovernment recognition tonight in Darwin by winning the Small BusinessAward at the NT Export Award ceremony.Alice Springs based SEIT Outback Australia won the Small Business categoryby demonstrating that a positive and commercial approach to the tourismbusiness is a winning combination.“This is a great recognition for SEIT Outback Australia and central Australiantourism,” said Kathy Graham, owner of SEIT Outback Australia. “But moreimportantly it is a credit to our team – the guides and the admin staff who worktirelessly to make our product shine.“It proves tourism is a very important part of the export industry and there is astill a place for small operators who are competitive and efficient in theirbusiness practices.”SEIT Outback Australia started business in August 2009 as a high-endspecialised small group touring company and the owners, Brett and KathyGraham, who have more than 15 years experience in tourism, started thetouring company with business plan based on known trends in Red Centretourism and an estimate that the company would develop over a three to fiveyear period.In the space of three months it became obvious to the Grahams that SEITOutback Australia had targeted a niche in the tourism marketplace that hadbeen relatively untouched.“We were quite shocked but really pleased that we had directed our businessinto a positive commercial path,” said Brett Graham.The company now has realised more than a 200 per cent growth in operationand the business model used as a basis for business development had tochange substantially to meet the demands of international tourism.“To date more than 95 per cent of our business comes from the UnitedKingdom, Germany, The Netherlands, Belgium, France, Spain, Italy and theUnited States of America,” said Brett Graham.“It’s apparent that the difference in the touring products offered by SEITOutback Australia has touched a cord with international agents and theirclients.”For this small group touring operator high-end small group private charter andpublic touring bookings have not slowed as a result of the global economicdownturn.“Our international bookings have continued to grow at an accelerated rate withstrong bookings through to the middle of 2011 and beyond,” said KathyGraham.“We are very lucky to have collaborative arrangements with Curtin SpringsStation, Desert Tracks, RT Tours, Jungala Dot-Painted Mountain Bikes andProfessional Helicopters, which are perfect partners for the type of tourism wewant to promote in the Red Centre.” Source = SEIT Outback Australialast_img

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